Kidicraft are suppliers of craft products to retailers around the country. They are the sole European suppliers of many of these products.
Objectives
As well as producing their business cards, Brand My Business were also responsible for all their exhibition panels and artwork, advertisements in trade magazines, all their product catalogues, promotional materials and branding design for their own label packaging.
Results
Apart from slightly evolving the Kidicraft logo, our first task was to create branding and packaging options for a series of own brand craft products that the company was developing. Secondly it was to design promotional materials that would allow buyers from other businesses to have a physical catalogue of the products that Kidicraft supply. We worked on a number of concepts but settled on a brochure that was separated into coloured sections for the different categories of products that Kidicraft supplied. This styling was followed through the product catalogue by using different coloured tabbed sections. As the products are aimed mainly at children we used bright colours and bold fonts throughout. We also produced price lists and new product leaflets that would be handed out alongside the catalogues. The catalogues were to be handed out at trade shows across Europe we created a series of exhibition panels and roller banners that could be reused for all these shows and would really reinforce the Kidicraft brand. The client was delighted with the results.
The work that was done for us has really helped us to push our products and business forward to the next level.
